My client is looking for a Marketing Campaign Executive to help shape a best‑in‑class inflight retail experience.
My client is a leading European travel brand with a strong legacy and an even stronger ambition for the future. Over the past 25 years, they've transformed from a disruptive newcomer to a major player in the travel industry, one that is continuously innovating and raising customer expectations across the entire journey.
Their current mission is bold: to create an inflight retail experience worth talking about, while driving significant growth through smarter e‑commerce channels and enhanced customer engagement. With a strategic target of achieving £100m in annual retail profit by 2026, they are investing heavily in elevating retail marketing, content, and multichannel execution.
To support this, my client is looking for a highly organised, collaborative and commercially‑minded Marketing Campaign Executive to own the delivery of their onboard retail brochure and a range of connected marketing channels.
The Role:
My client is seeking someone who can manage the end‑to‑end delivery of their onboard retail brochure, a core customer touchpoint, as well as activity across CRM, seatback communications, organic social and digital channels.
Acting as the central coordination point across Marketing, Trading, Partnerships, Creative, Operations, Product and external agencies, this role ensures every brochure cycle lands on time, on brand and aligned to commercial objectives.
Key Responsibilities:
End‑to‑End Brochure Delivery (Primary Focus)
- Own the full lifecycle of the onboard retail brochure, from planning and briefing through to production, distribution and onboard launch
- Build and manage delivery timelines, critical paths and project plans
- Coordinate cross‑functional inputs from trading, creative, legal, pricing, operations and agency partners
- Serve as the single point of accountability, keeping decisions tracked and actions closed
Project & Programme Management
- Lead brochure delivery using structured project management principles
- Manage multiple internal and external workstreams simultaneously
- Ensure all stakeholders are aligned to scope, responsibilities and deadlines
- Drive continuous improvement across processes and workflows
Stakeholder Management
- Build strong, collaborative relationships across senior and cross‑functional teams
- Facilitate workshops, alignment meetings and creative briefings
- Balance commercial goals with operational constraints
- Maintain clear, consistent communication throughout the delivery cycle
Creative & Content Oversight
- Oversee creative and content development to ensure assets meet brand, trading and customer standards
- Develop and refine insight‑driven creative briefs
- Support and coordinate creative shoots when required
- Manage approval processes to keep programmes moving smoothly
Performance & Continuous Optimisation
- Support post‑launch analysis alongside Trading and Analytics teams
- Capture learnings and embed them into future brochure cycles
- Contribute to testing programmes to enhance commercial performance over time
Skills & Experience:
Essential
- Strong project management experience within marketing, retail or commercial environments
- Proven ability to manage complex, cross‑functional delivery programmes
- Excellent stakeholder management and communication skills
- Highly organised, structured and detail‑oriented
- Experience working with creative and production agencies
Desirable
- Experience in retail marketing, e‑commerce or other fast‑paced industries
- Understanding of how content and creative influence commercial KPIs
- Experience delivering across both print and digital channels
- Analytical, inquisitive mindset with the ability to switch between planning and execution
- Comfortable working in a fast‑paced, changing environment
